Move forward with clarity.

Coaching for ambitious people at life’s pivotal moments

A Dublin-based coaching practice supporting high-achieving professionals through anxiety, career transitions and identity shifts.

You might recognise yourself here

Meet Amna

I’m Amna

A few years ago, my life looked good on the outside — but inside, I felt confused and stuck. I knew something wasn’t right, even if others couldn’t see it.

Therapy helped me understand my past, and that mattered. But it didn’t give me a clear way ahead. I didn’t need more insight — I needed a way to act, decide, and build a different future.

Through coaching, and through navigating major life changes like moving countries and changing careers, I learned how to build emotional steadiness, self-trust, and momentum without rushing myself.

Today, I work with driven, ambitious people who know their current reality isn’t serving them anymore. Together, we slow things down and find a way forward that fits you — at your pace.

I’d love to support you in becoming more fully yourself.

Amna Founder of Transform with Amna · Previously at Google

Work with Amna

  • Focused support when things feel emotionally heavy or unsettled.

    • Build emotional steadiness and calm

    • Quiet a harsh inner critic

    • Regain clarity and confidence in next steps

  • Ongoing support for meaningful change.

    • Navigate identity shifts and career transitions

    • Strengthen self-trust and emotional resilience

    • Make thoughtful, aligned decisions over time

  • An obligation-free, relaxed conversation to explore fit.